AI TVC production house
TV Commercialswithout a shoot
Hinton Studios is an AI TVC production house in Bengaluru producing broadcast-grade 4K television commercials for brands across India, the Gulf and the US — scripted and directed by filmmakers, executed through a generative AI pipeline.
What an AI TVC production house actually does
An AI TVC is a television commercial generated frame-by-frame instead of photographed. We write the screenplay, lock the shot list, build the animatic, then execute across Seedance, Veo, Kling and Sora before grading and finishing in DaVinci Resolve. The output is a 4K master that meets broadcast delivery specs.
The difference between an AI video tool and an AI commercial production company is direction. A tool renders a prompt. A studio holds a 180-degree axis across 40 shots, keeps a character's face consistent through a full campaign, and maintains a colour palette that survives a TV cut, a 6-second bumper and a vertical edit.
We work the way an ad film production house works — brief, treatment, previz, approvals, master — only the shoot week is replaced by a generation week, which is where the cost and calendar collapse.
- Schedule agreed for your project
- Brief-led
- Broadcast delivery spec
- 4K / UHD
- Shots per 30-second cut
- 40+
- In the generation stack
- 6 models
Selected work
Commercial · 2026Tata 1mg — A dose of storytelling 
Commercial · 2026Domino’s — Made for the craving 
Commercial · Comedy · 2026A soda ad with a dark sense of humour Master in gradeReserved for next campaign
How it gets made
- 01
The brief
Product, audience, media plan and budget band. We develop a treatment and agree the production schedule.
- 02
Script and shot list
A filmmaker writes the screenplay and breaks it into a numbered shot list with lens, movement and grain noted per frame.
- 03
Animatic
A timed animatic locks the cut before a single hero frame is generated, so revisions cost minutes, not days.
- 04
Generation
Shots run across the model stack, chosen per shot for motion, character fidelity or product accuracy. Typically 8–12 generations per keeper.
- 05
VFX and compositing
Product replacement, logo lockups, clean-up and continuity fixes so the pack shot is legally and visually exact.
- 06
Grade and finish
Kodak-style film emulation, 4K upscale, mix and multilingual voiceover. Delivered to broadcast and platform specs.
What you receive
- 30s and 60s TVC masters
- 4K ProRes and H.264, broadcast-safe levels, textless versions included.
- Cutdowns
- 15s, 10s and 6s bumpers cut from the same master, plus 9:16 and 1:1 platform crops.
- Multilingual versions
- Hindi, Tamil, Telugu, Kannada and English voiceover with AI lipsync where the frame needs it.
- Campaign stills
- Print-resolution key art pulled from the generated frames, no separate stills shoot.
Questions brands ask
- Can I make a TV commercial entirely with AI?
- Yes. We deliver 4K masters that meet broadcast specs, with textless versions and broadcast-safe levels. The script, shot list and direction are human; the frames are generated. Most brands run these on television and on digital from the same master.
- How much does an AI ad film cost in India?
- AI TVC production typically lands well below the equivalent live-action ad film budget because there is no unit, no location and no shoot day. Cost scales with shot count, VFX load and the number of language versions rather than with crew size.
- What is the turnaround time for an AI ad film?
- The schedule depends on script readiness, shot complexity, approval rounds and language versions. We provide a scoped production timeline after reviewing your brief.
- How do AI film studios keep characters consistent across shots?
- Character consistency comes from locked reference sets, seed discipline and a shot list written to avoid the angles models handle badly. It is a directing constraint solved at the shot-list stage, not a post fix.
Brief us this week.Let’s shape the story.
Tell us the product, the audience and the budget band. We develop a treatment and agree the production schedule.