AI micro drama production company
Micro dramasbuilt for the thumb
Hinton Studios is a vertical micro drama production company producing AI-generated 9:16 episodic series — 60 to 100 episodes, one to two minutes each, written for the retention curve of a mobile feed.
What is a micro drama, and why does it work?
A micro drama is a vertical, mobile-native serialised story told in 60 to 100 episodes of one to two minutes each. Every episode ends on a hook. The format monetises through per-episode unlocks and ad breaks, which is why retention per episode matters more than production polish.
Traditionally a season means months of shooting on a punishing schedule. Generative AI changes the arithmetic: episodes are generated in batches against a locked character bible, so a season becomes a writing and directing problem rather than a scheduling one.
We build the character bible first — faces, wardrobe, locations and lighting states locked as reference sets — then generate episodes in blocks. That is what keeps a lead actor's face identical in episode 4 and episode 71.
- Episodes per season
- 60–100
- Native vertical, not a crop
- 9:16
- Runtime per episode
- 60–120s
- Locked characters across the season
- 1 bible
How it gets made
- 01
Format and hook design
We map the retention curve first — where the cliffhanger falls, where the unlock sits, how episode one earns episode two.
- 02
Writers' room
Season arc, episode beats and the hook ladder written before any visual work starts.
- 03
Character bible
Faces, wardrobe, locations and lighting states locked as reference sets. This is the asset the whole season depends on.
- 04
Block generation
Episodes generated in blocks against the bible, so continuity holds from episode 1 to episode 100.
- 05
Vertical grade and sound
Graded for small screens and loud rooms — contrast and dialogue mix tuned for phone playback.
- 06
Platform delivery
Episode masters, thumbnails, hook clips and the trailer cut, packaged to platform spec.
What you receive
- Episode masters
- Full season in 9:16, delivered per episode to platform encoding specs.
- Character bible
- The locked reference set — reusable for season two without redesigning the cast.
- Hook clips and trailers
- Cut-downs built for acquisition: the first-episode hook, the season trailer and paid-social variants.
- Multilingual dubs
- Regional-language versions with AI dubbing and lipsync, the cheapest way to widen a season's audience.
Questions brands ask
- What is a vertical micro drama?
- A vertical micro drama is a mobile-native serialised story: 60–100 episodes of one to two minutes, shot 9:16, each ending on a cliffhanger. Viewers typically unlock later episodes through in-app purchase, so the format is written around retention.
- Who produces vertical micro drama series in India?
- Hinton Studios produces AI-generated vertical micro drama seasons from Bengaluru — format design, writers' room, character bible, generation and platform delivery in one pipeline.
- How do you keep the cast consistent across 100 episodes?
- A character bible locks every face, wardrobe state, location and lighting condition as a reference set before generation begins. Episodes are then generated in blocks against that bible rather than prompted independently.
- How do micro dramas make money?
- Mainly per-episode unlocks and in-app purchases, with ad breaks and brand integration as secondary revenue. Because revenue is per-episode, the commercial job of episode one is to make episode two feel unavoidable.
Brief us this week.Let’s shape the story.
Tell us the product, the audience and the budget band. We develop a treatment and agree the production schedule.